Advertising executives act as points of contact for key accounts assigned to them. They determine customer needs, liaise between clients and advertising agencies, and coordinate advertising and marketing campaigns. They may be employed at marketing departments and advertising agencies, or work as independent consultants.

Advertising Executive Job Description Template

We are looking for a resourceful advertising executive to oversee our advertising campaign team. You will be leading advertising campaigns, performing client relationship management, and identifying new business leads.

To ensure success as an advertising executive, you should possess extensive knowledge of advertising techniques and experience in key account management. A top-notch advertising executive will be someone whose expertise translates into recognition and acclaim within the advertising industry.

Advertising Executive Responsibilities:

  • Consulting with clients to determine their advertising needs and preferences.
  • Overseeing all advertising campaign stages, including industry research, product development, demonstrations, campaign launches, and promotional events.
  • Managing assigned key accounts and liaising between clients and internal departments.
  • Answering client queries and resolving issues in a timely manner.
  • Supervising and coordinating design teams, as well as contributing creative input.
  • Researching clients’ business activities to customize advertising campaigns.
  • Identifying new business leads and contributing to the expansion of business activities.
  • Establishing and maintaining strong professional networks and partnerships.
  • Preparing campaign budgets and work schedules, as well as setting project deadlines.
  • Documenting campaign processes and keeping abreast of industry trends.

Advertising Executive Requirements:

  • Bachelor’s degree in marketing, graphic design, business, or a related field.
  • At least 2 years of managerial experience in the advertising industry.
  • A comprehensive advertising campaign portfolio.
  • Extensive experience in client relationship management.
  • Solid knowledge of advertising methods and techniques, as well as mark research and trends.
  • Proficiency in campaign management software, such as HubSpot Marketing and Adzooma.
  • Exceptional leadership, interpersonal, collaboration, and communication skills.
  • Superb creative, analytical, and problem-solving abilities.
  • Excellent organizational and time management skills.