Marketing Analyst Job Description

Marketing analysts, sometimes called marketing data analysts, collect and interpret information about market conditions and consumer behavior to help businesses make less risky decisions when launching new products, pricing products and services, and implementing marketing strategies and campaigns.

Marketing Analyst Job Description Template

We are looking for a razor-sharp marketing analyst to review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our company. In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics.

To ensure success as a marketing analyst, you should have at least two years of experience in marketing, excellent mathematics and language skills, and outstanding analytical insights. Ideal candidates will have a proven aptitude for interpreting data and strong research abilities.

Marketing Analyst Responsibilities:

  • Conducting research on consumer and market trends, target demographics, and competing brands.
  • Designing and implementing market and consumer surveys.
  • Gathering, analyzing, and interpreting marketing data.
  • Preparing detailed reports on consumer behavior, competitors’ activities, outcomes, and sales.
  • Monitoring customer bases and identifying new ones.
  • Forecasting future market, consumer, and sales trends.
  • Working with the marketing team to inform and develop marketing strategies.
  • Communicating with customers, competitors, and suppliers.
  • Monitoring the efficacy of marketing trends through analytical tools and software.
  • Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.

Marketing Analyst Requirements:

  • Bachelor’s degree in statistics, mathematics, social sciences, marketing, or a similar field.
  • 2+ years experience working in marketing.
  • Additional related short courses are beneficial.
  • Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
  • Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
  • Excellent research, analytical, and data interpretation skills.
  • Exceptional verbal and written communication skills.
  • Familiarity with survey tools, CRM programs, and databases.
  • Strong organizational and time-management skills.
  • Ability to communicate complex information in an easy-to-understand format.


Najbolje Kompanije - Poslovni Adresar

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